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OUR PROCESS

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01. Kick-off:

Initial Consultation: Meet with the client to understand their business goals, target audience, and unique selling points.

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Define Objectives: Clearly outline the client's advertising objectives, whether it's brand awareness, lead generation, or sales conversion.

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Budget and Timeline: Establish a realistic budget and set a timeline for campaign execution.

02. Market Research:

Industry Analysis: Conduct a thorough analysis of the client's industry, competitors, and market trends.

03. Strategy Development:

Campaign Conceptualization: Develop a creative and strategic campaign concept aligning with the client's goals.

04. Creative Production:

Content Creation: Develop compelling ad copies, visuals, and other creative elements tailored for each selected platform.

 

Ad Design and Development: Ensure the creative assets are in line with the brand identity and optimized for digital platforms.

05. Campaign Setup:

Ad Account Creation: Set up accounts on advertising platforms like Google Ads, Facebook Ads, or others as per the chosen channels.

 

Targeting and Placement: Define target demographics, interests, and ad placements to maximize reach and relevance.

06. Launch and Monitor:

Campaign Launch: Activate the advertising campaigns across chosen digital platforms.

 

Real-Time Monitoring: Continuously monitor campaign performance in real-time, adjusting settings as needed.

 

Analytics Setup: Implement analytics tools to track key performance indicators (KPIs) such as click-through rates, conversions, and return on ad spend (ROAS).

07.  Optimization:

Data Analysis: Regularly analyze campaign data to identify trends, strengths, and areas for improvement.

 

A/B Testing: Conduct A/B testing on ad variations, targeting options, and other elements to optimize performance.

 

Budget Adjustments: Optimize budget allocation based on the performance of different campaigns and channels.

Ad Design and Development: Ensure the creative assets are in line with the brand identity and optimized for digital platforms.

08. Reporting and Analysis:

Regular Reporting: Provide clients with regular reports detailing campaign performance and key metrics.

 

Insights and Recommendations: Offer insights derived from data analysis and recommend adjustments for future campaigns.

09.  Continuous Improvement:

Client Feedback: Gather feedback from clients and use it to refine future strategies.

 

Stay Updated: Keep abreast of industry trends, algorithm changes, and emerging technologies to ensure campaigns remain cutting-edge.

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